54448 Challenges 23 Oct 23 - 31 Dec 23
Grand Prize
Top entry with highest score aggregated across all social media platforms Cash prize SGD$5000 + Donation of SGD$5000 to Dec 1, 2023 Extraordinary Stars Fundraiser Concert
Youtube, Facebook, Instagram & TikTok Each Top Score Prize
Cash prize SGD$1000 + Donation of SGD$1000 to Dec 1, 2023 Extraordinary Stars Fundraiser Concert
Lucky Draw
From all qualified entries Cash prize SGD$1000 + Donation of SGD$1000 to Dec 1, 2023 Extraordinary Stars Fundraiser Concert
The Most Creative, Fun & "LIGHT" 54448 Challenge

The 54448 Challenge is a dynamic celebration of dance where every number carries a profound message. In this extraordinary challenge, the numeric sequence "54448" takes on immense power, symbolising the profound declaration "I am a Light to the World" in Chinese. Additionally, this sequence ingeniously spells out the word "LIGHT" on the alphanumeric keypad.

As you participate, you not only engage in a captivating dance but also become a living embodiment of this inspiring message while creatively forming the word "LIGHT." It's a transformational journey where movement, meaning, and the radiance of your light converge in a powerful and uplifting experience.

Dial 54448 to activate your Light.
54448 represents our code for Light!

The Dance: Create a video of you and your friends or family doing the 54448 Dance move together provide link for 54448 dance/tutorial


  1. Team up with at least one person or a group to the 54448 Dance move;
  2. Download the 54448 Challenge music track to be used in the background; provide link to portal page (This page to serve as central repository)
  3. "Dial" in "LIGHT" 54448 in your hand before starting the 54448 Dance move
Video Format:

90 seconds or less video clip

Messaging to the Public:
I’m a light to the world! From me to we
54448 Challenge Schedule:
  • 23rd October 2023 23:59 - Challenge Registration Open
  • 31st December 2023 23:59 - Challenge Submission Close
  • 5th January 2024 12:00 - Winner Announcement
Submission Process:
  1. Register: Register an account, complete the registration and submit your video entries using your social video URL from Instagram, TikTok, FaceBook and YouTube, which you can get via the share link in the respective social media platforms. Please make sure all your social media accounts are not private.
  2. Submission of Video Links: Please submit all your videos link via the Join Now button in the banner.
  3. Multiple Entries: There is no limit to the number of entries each registered participant is allowed to submit
  4. Qualification: All qualified users submitted videos shall be posted on Unleash Your Light social media channels (Instagram, TikTok, FaceBook and YouTube) as well as on UYLight.com 54448 Challenge video gallery page.
  5. Use Hashtag: Include the hashtag #54448 in your post's caption.
  6. Tag Unleash Your Light: Tag the official Unleash Your Light social media accounts (@UYLight) in your post to ensure your entry is seen.
  7. Age Restriction: Persons under 13 years of age are not eligible to participate. Participants 13 years to 18 years old please seek parental consent and involvement to ensure a safe and supportive experience.
  8. Consent: By registration and participation in this challenge you agree to all these terms and conditions
  • Safety First: Prioritising safety, participants should undertake challenges responsibly, taking into consideration their personal physical and emotional limitations. If any challenge raises health concerns or doubts, individuals are encouraged to seek professional guidance or assistance before proceeding. The well-being of participants is of utmost importance throughout the 54448 Challenge journey.
  • Positive and Respectful Content: Content should align these values: creativity, diversity and empathy. Harmful or offensive content will not be endorsed.
  • Supportive Engagement: Participants are highly recommended to support and uplift one another, creating a positive online space for growth and connection.
  • How to win this: Winners and scoring are based on a point system.

    1 like = 1 star, 1 share = 5 stars, 1 referral = 100 stars.

    Every registered entry would be given a unique code. So if Contestant A recommends Contestant B to participate in the Challenge, Contestant B uses the code from Contestant A and if Contestant B’s entry qualifies then both Contestant A & Contestant B will receive 100 stars each under the referral mechanism.

    Top Entry with the highest points at the close of the competition wins the competition and prizes are based on the prize table (refer to 54448 Challenge Prizes). The final score will be tabulated based on the cutoff date and time.

  • Score Table reference:
    1 Like 1 Share 1 Referral
    Score 1 Stars 5 Stars 100 Stars*
    *Referral sender and recipient will both receive 100 stars each, for every successful referral.
  • Winner verification: All Winners would need to submit a verification photo of themselves and photo ID to the UYL team when contacted. This process must be completed within 3 days from the announcement of winners. If this process is not completed within the stipulated 3 days, then the next highest score will be automatically named the winner.

What is the 54448 Challenge?
The 54448 Challenge, brought to you by Unleash Your Light (UYL), is an explorative journey focused on creating & searching for positivity and goodness within communities. The challenge begins by recording a video of you and at least 1 friend to the dance moves with the provided audio clip that can be downloaded from UYLight.com on the challenge page #54448. Be a Light to the world.

How can I participate in the 544448 Challenge?
Record a short video of the 54448 dance, you can do it with at least one person or with more people. Post your video on your public Facebook, YouTube, Instagram or TikTok account. Remember to make your profile public during the challenge period. Include the campaign hashtag #54448 in your post's caption. This helps us track your participation and share your story. Tag our official social media accounts (@UYLight) in your post to ensure we see your entry. To be eligible for the contest please register an account at https://uylight.com/home/register and submit the post URL in the 54448 Challenge section.

Are there age restrictions for participants?
Yes, the 54448 Challenge is open to individuals 13 years old and above. For youths and minors, parental consent and involvement is strongly encouraged to ensure a safe and supportive experience.

What safety precautions should I take?
Prioritise safety above all else. Avoid challenges that pose physical or emotional risks. Refrain from imitating dangerous activities seen online. If uncertain about a challenge's safety, seek guidance from adults or professionals.

What if I encounter challenges beyond my capabilities?
Respect your limits and listen to your body and emotions. It's okay to adapt to challenges or seek alternatives that suit your abilities. Avoid pushing yourself excessively and prioritise self-care.

Is there professional guidance available for certain challenges?
Seek guidance from qualified professionals or mentors for challenges involving mental or physical health concerns. Your well-being is essential.

How can I support someone who might be taking the challenge too far?
Approach them with empathy and express concern. Encourage prioritising well-being and seeking support if needed. Uphold a supportive and caring community.

If I only have one type of social media account, can I still win the Grand Prize?
Yes you can! The participant with the highest score wins!

Participate in the 54448 Challenge, share your journey, and let's collectively be a light to the world!

  • "Unleash Your Light Pte Ltd" (UYL): Refers to the Singapore registered private limited company known as Unleash Your Light Pte Ltd, operating under the name "UYL". This includes all UYL Affiliates, sponsors, officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses.
  • "Client" or "Participants": Refers to any individual or entity participating in any UYL campaign or activation, including the 54448 Challenge.
Campaign Details:
  • The Unleash Your Light 54448 Challenge invites participants to share short videos showcasing the 54448 dance together with a friend/family member(s).
  • Participants are required to use the hashtag #54448 when posting their videos on public Instagram or TikTok accounts during the challenge period.
Acknowledgment of Risks:
  • Participants acknowledge that their involvement in UYL campaigns may carry inherent risks, and they voluntarily assume these risks.
UYL's Commitment to Safety:
  • UYL is dedicated to maintaining a safe and respectful environment for all participants.
  • UYL reserves the right to moderate and remove content that is inappropriate, offensive, or harmful.
  • UYL respects the confidentiality of personal information shared by participants.
  • Participants acknowledge that their submitted content may be used for promotional purposes but will not be used in a way that compromises personal privacy.
Intellectual Property:
  • Participants retain ownership of their submitted content while granting UYL permission to use the content for promotional purposes.
  • The Unleash Your Light name, logo, and related materials are intellectual property owned by (Unleash Your Light) UYL. Unauthorised use, reproduction, or modification of these materials is strictly prohibited.
Responsibility for Content:
  • Participants are solely responsible for the content they share related to (Unleash Your Light) UYL challenges. Any content promoting harmful activities, offensive material, or violating legal guidelines will be subject to removal and may result in legal action.
Exclusion of Liability:
  • UYL will not be liable for any loss, damage, injury, or any other claims arising from participation in UYL campaigns.
  • Participants agree to indemnify and hold UYL harmless from any claims, losses, or liabilities arising from their participation.
Jurisdiction and Governing Law:
  • These terms and conditions are governed by the laws of the Republic of Singapore.
  • Any disputes arising from UYL campaigns will be subject to the jurisdiction of the Singapore courts.
Parental Consent for Minors:
  • Participants under the age of 18 must obtain parental consent before engaging in any (Unleash Your Light) UYL challenge or activity.
Modification of Challenges:
  • (Unleash Your Light) UYL reserves the right to modify, suspend, or terminate challenges or the entire movement at its discretion without prior notice.
Community Guidelines:
  • Participants are expected to adhere to (Unleash Your Light) UYL's community guidelines, promoting positivity, empathy, and inclusivity. Violations may result in removal from (Unleash Your Light) UYL platforms.
Contact Information:
  • For inquiries or concerns related to UYL campaigns, participants can contact [[email protected]].
By participating in the Unleash Your Light 54448 Challenge, participants acknowledge that they have read and understood these terms and conditions. Participants also acknowledge and accept the inherent risks associated with their involvement. UYL encourages participants to approach the challenge with a positive and respectful spirit, promoting a brighter world through acts of positivity and goodness.
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